The campaign is to increase brand awareness among Chinese communities in Mainland China to support the launch of products on a very famous Chinese e-commerce platform. Before the campaign, there were barely any information talking about the brands. Our team of content strategist carefully crafted the content strategy, and place the content in tier 1 media platforms to raise the awareness of the brand and increase the hotness of the brand among online communities. After the campaign, brand information successfully ranked on the first page of Baidu(Chinese No.1 search engine).