Chinese tier 1 female celebrity LiuTao has endorsed the brand. This campaign was carefully designed to maximise the brand exposure among Chinese communities utilising Celebrity's power. Offline VIP events and online media buying were conducted together. Campaign exposure reached over 1 million and the offline events successfully catches the attention of consumers and distributors. Hero products were sold out before the end of the financial year.
Messages were delivered to the end users that you are receiving a letter from Celebrity LiuTao. Hand drawing H5 pages were designed to deliver the effects of handwriting letter. This is designed to increase the emotional connections between brand and consumers.
Social Media Campaign
We carefully selected over 20 social media accounts that are active on WeChat and Weibo to power the campaign.