WeChat Advertising Solution for Cosmetic & Lifesyle

China’s economy expanded by 6.9 per cent in 2015. While the growth of China’s consumer goods imports slowed down in 2014, the average annual growth between 2010 and 2014 was still as high as 24.7 per cent. Retailers continue to view this market as having significant positive potential and the government plans to further boost domestic consumption and double household income by 2020. (Sources: Euromonitor International | Inside Retail Asia) In addition to strong value growth across the board, we are also seeing a strong growth on skincare, baby and child-specific products and men’s grooming. This solution is to deliver solutions to the Australian Brands of

1. Getting new Chinese customers?
2. Turning new customers to loyal customers

We have developed a solution with 2 packages specifically for Cosmetic & Lifestyle. The solution has been successfully approved by our previous cases.

Trial Campaign:

Estimated Performance:

1. View: 3000+
2. New Leads Enquiry: 50+

Service Including:

• 1 KOL with followers over 50k to endorse the brand.
• 10 normal users real feedback and product testimonial
• 1 WeChat article creation & layout design
• WeChat account daily update for 2 weeks.
• Advertise with 3 WeChat media accounts

Package Cost： $3850 (GST Inclusive)

Premium Pacakge：

Estimated performance:

1. View 5000+
2. New Leads Enquire 100+

Service Including:

• 1 KOL with followers over 50k to endorse the brand.
• 10 normal users real feedback and product testimonial
• 2 WeChat articles creation and layout design
• WeChat account daily update for 4 weeks.
• Advertise with 6 WeChat media accounts

Package Cost： $6600 (GST Inclusive)

Ongoing services optional: $1100/month for WeChat account daily update

This is the opportunity that we can remarket to your existing customers.

Our Case Study: 

A skincare brand company would like to expand their market share among Chinese consumers. The company never sold their products in China before, and they would like to grab the opportunity and sell to China.

Skincare market is seeing a steady growth in the China market. But tapping into that market and compete with other global skincare brands is also a great barrier for brands that are new to China market. For the brands that are new to China market, the fastest way to generate sales is through ecommerce due to the regulations of SFDA. After reviewing the brand’s position, we work out a customized solution for our clients.

By implementing the strategy, we had developed and the insights we were able to provide, our client was able to reach the following performance:

1. Receive over 400 customers enquiries for products within 1 week through WeChat account.

2. Within 2 days, over 20% of customers placed the order.