A trend retail brand promoting the idea of using reusable coffee cup instead of take away cup to protect our environment. The brand would like to increase its brand awareness among Chinese younger generation.

Our team of social media strategists recommend to utilise Weibo as the media channel. Through the quarter, we developed two campaigns. These campaigns catch the user attention very quickly. View reaches over 100k within one week. Over hundreds of people participate in this campaign.

The campaign's key visual is composed of carefully crafted 9 set photos. Together, they deliver the whole campaign message, while each individual of them has its own meaning. The campaign is designed to remind people of their old wonderful times when they were at school and encourage them to share their feelings with their friends via Weibo.