WeChat Advertising Solution for Cafe & Restaurant

Cafes & Restaurant Marketing Solutions

Cuisine culture is deep rooted in Chinese culture. There are currently 480k Chinese people living in Sydney and 360k Chinese people living in Melbourne.  With this number expected to keep increasing in the coming years, Chinese community is undoubtedly a market that businesses don’t want to miss.

WeChat is the Chinese No.1 social media platform, and there are around 480K daily active users on WeChat in Australia. Therefore, WeChat is one of the best channel for businesses tapping into the Australia Chinese market. The following is the WeChat Marketing Solution package for Café & Restaurant. This solution is to solve the two major concerns for the café & restaurant business owners:

1. How to get new customers?
2. How to turn new customers become your loyal customers?

We have developed a solution with 2 packages specifically for Cafe & Restaurants. The solution has been successfully approved by our previous cases.

Trial Campaign for 3 months

Estimated Performance:

1. View: 3000+
2. New Leads Enquiry: 50+

Service Including:

• WeChat post content creation*1
• WeChat poster design*1
• Photo shooting in store for advertising content creation
• Advertise with 3 WeChat media accounts
• WeChat account management (daily moment update on weekdays) for 2 weeks

Premium Pacakge：

Estimated performance:

1. View 5000+
2. New Leads Enquire 100+

Service Including:

• WeChat post content creation * 2
• WeChat poster design*1
• Photo shooting in store for advertising content creation
• Advertise with 6 WeChat media accounts
• WeChat account daily update on weekdays for 2 weeks.

Our Case Study: 

The campaign is prepared to promote the pop up store of Bread & Beast at HWK centre.

Wave 1: Announcement & Seeding stage.

We are targeting a broader customers to let them know that Bread & Beast is here. Setting the time at late of February is because that’s the time when International students are coming back. But when they first come back, they might be very busy with enrolment, or selecting courses.

Wave 2: Accurate targeting stage.

We are introducing our main menu, how we cook them, the selling points to attract them to the Bread & Beast pop-up store.

Wave 3: Harvesting stage.

After the first 2 rounds seeding, now students have settled from the busy pre-semester preparation situation. The time is just right for them to go to the pop up store.

Campaign Performance: Same day different week comparison. Sales increase 200%.